Promoting on social media

Learn how to use your social media presence to get more students.

Our most successful Teachers do an incredible job promoting their class on social media, email lists, and personal websites.

For most Teachers it takes 3 months to hit their stride on Til, so don't worry if things start slow–it normally takes a few weeks for your first group request to come in.

If you do nothing else, add a link to your classes or Til profile to your personal website. This helps your Til class appear higher in Google.

Most teachers put this under the About or Lessons tab on their website.

Social Media Best Practices

You should promote where your audience is. People who already pay you or subscribe to an email list are the highest converting fans, followed by YouTube subscribers, then Instagram followers, and finally TikTok followers.

Your fans scroll past hundreds of videos, posts, and emails every day–so you want to make it as easy as possible for them to discover your class by posting at least 3-5 times before your first live.

It helps to have a tight value proposition when promoting your class. Here are 3 you can use that resonate with students:

  1. "Stay on track learning with me! In these guided lessons you can ask questions and get feedback from me. Lessons are recorded for extra practice."
  2. "Stay Motivated! Lessons meet every week so you'll get better, quick. You'll also be added to a private community so you can practice with other people at your level."
  3. "It's convenient and affordable. This is a group class, so it's 70% cheaper than private lessons with me. And it's a lot more convenient–you can join from the comfort of your home!"

Add your Til class link to all of your link-in-bios so fans can easily find your class.

Link-in-bio inspiration:
"Want to learn [Topic]? I'll teach you here: [Link]"
"Become a better guitarist in my live lessons
👉 [Link]".


Feed Posts

Our data shows that feed posts are the easiest way to stand out.

Assume that only 15% of your followers will see a post, so post multiple times in the weeks before and during your class. 95% of people view Instagram posts on feed vs profile, so you can always delete posts after a few days and post again without overwhelming your followers.

Your post should highlight:

  • The topics covered in the class and skill level required
  • Group lessons are live and interactive, so you get guided learning and ask questions. Every class is recorded when you can't join live
  • New groups are starting soon, so go sign up at the link in bio

If you tag @learnontil, we'll repost!

Need inspiration? View these posts from Molly, Jude, and Arianna

Story Posts

Start by creating a 3-4 part launch story alongside your feed post. We recommend an unedited video talking directly to the camera explaining why you're excited to teach on Til. Include a link to your class or profile, encouraging people to save your class and follow you on Til to get notified when you teach.

Once you accept a group request by scheduling a start time, post a story about a benefit of joining or include a sticker asking your followers what they want to learn. New students can continue to join a group once it's been scheduled, so this will increase your hourly earnings.

Launch Story Inspiration: "A lot of you have been DM me asking for lessons or advice, and I can't answer everyone, so I'm excited to offer group guitar lessons and take your playing to the next level. It's impossible to become a great guitarist watching YouTube videos alone, so this is your chance to get all the benefits of a private teacher–from the comfort of your home!"

After forming a new group, post a story with a link to your class a day before the first few lessons. We recommend just sharing recent activity in the chat or yourself talking about the next lesson.

Many Teachers will also take screenshots of previous classes and reshare so your audience can feel the FOMO and join next time.


Videos and Community Posts

YouTube subscribers are the most loyal of them all. In your next few videos, we recommend mentioning your Til class in the first 30 seconds.

Video Inspiration: "If you're a beginner guitarist and feel stuck then listen to this: I'm THRILLED to start teaching group lessons on Til. These lessons are live and interactive, so you can ask questions, get guided learning, and stay motivated to keep getting better. If you can't join live, that's fine too because everything is recorded and available to replay after. Use the link in the description below!"

If you have videos that continue to get a lot of views, update the first line of the description or add a pinned comment with a link to your Til class.

Community posts are underutilized on YouTube and work incredibly well. Every week before you go live, remind subscribers about your upcoming class and the topic you'll be teaching. Don't forget to include a link!


The TikTok algorithm promotes people who post consistently and use trending sounds. Because most views on TikTok come from people who don't follow you, you'll need to post often with a mention of your "group guitar lessons" in the first line of the video description or as a text overlay to the video.

Email List

If you have an email list, we recommend adding to your signature and sending dedicated announcements in the lead up to your first class, and every week's live after that.

More ways to grow on Til

Create multiple classes

There's no limit to how many classes you can list on Til. Create classes at different levels that allow students to continue learning with you. Add plenty of availability to ensure students can join a group at a time that works for them.

Teachers who teach more often get more reviews, which helps you appear higher in search results and get booked more often.

Encourage students to invite their friends

Remind students that it's helpful to invite a friend to class to stay motivated, practice with a familiar face, and have fun. The more people they invite to join, the more you'll earn.

Post weekly challenges

Make your class more fun and engaging by creating a challenge for students to complete. During and after each lesson, ask students to post their practice video or file submissions in the chat for feedback. This is a great way to keep students engaged for the full length of your class.

Encourage students to share these videos to social media, so new people get inspired to join an upcoming group with you.

Til Brand Assets

If you'd like to use the Til brand in your posts, you can access brand assets here:

Til brand assets
Anyone using Til’s assets should use only the logos found on this page and follow our brand guidelines.