Promoting on social media
Learn how to use your social media presence to get more students.
Our most successful Teachers do an incredible job promoting their lessons on social media, email lists, and personal websites.
For most Teachers it takes 3 months to hit their stride on Til, so don't worry if things start slow–it takes time to get things going.
Add your Til link to your website
If you do nothing else, add a link to your lessons or Til profile to your personal website. This helps your lessons appear higher in Google.
Most teachers put this under the About or Lessons tab on their website.
Social Media Best Practices
You should promote where your audience is. People who already pay you or subscribe to an email list are the highest converting fans, followed by YouTube subscribers, then Instagram followers, and finally TikTok followers.
Your fans scroll past hundreds of videos, posts, and emails every day–so you want to make it as easy as possible for them to discover your class by posting about it consistently.
It helps to have a tight value proposition when promoting your class. Here are 3 you can use that resonate with students:
- "Stay on track learning with me! In these guided lessons you can ask questions and get feedback from me. Lessons are recorded for extra practice."
- "Stay Motivated! Lessons meet every week so you'll get better, quick. We'll also have a chat where you can get help from me anytime."
- For group class: "It's convenient and affordable. This is a group class, so it's 70% cheaper than private lessons with me. And it's a lot more convenient–you can join from the comfort of your home! You'll also be added to a private community so you can practice with other people at your level."
Add your Til link to social profiles
Add your Til link to all of your link-in-bios so fans can easily find your class.
Link-in-bio inspiration:
"Want to learn [Topic]? I'll teach you here: [Link]"
"Become a better guitarist in my live lessons 👉 [Link]".
Feed Posts
Our data shows that feed posts are the easiest way to stand out.
Assume that only 15% of your followers will see a post, so post multiple times to keep your lessons top-of-mind. 95% of people view Instagram posts on feed vs profile, so you can always delete posts after a few days and post again without overwhelming your followers.
Your post should highlight:
- The topics covered in your lessons and skill level required
- Lessons are live and interactive, so you get guided learning and ask questions. Every class is recorded, so you can go back and practice along after.
- For Private Lessons: Availability is limited, so go sign up at the link in bio
- For Group Class: New groups are starting soon, so go sign up at the link in bio
If you tag @learnontil, we'll repost!
Need inspiration? View these posts from Molly, Jude, and Arianna
Story Posts
Start by creating a 3-4 part launch story alongside your feed post. We recommend an unedited video talking directly to the camera explaining why you're excited to teach on Til. Include a link to your lessons or profile, encouraging people to book lessons with you.
Story Inspiration: "A lot of you have been DM me asking for lessons or advice, and I can't answer everyone, so I'm excited to offer lessons on Til and take your playing to the next level. It's impossible to become a great guitarist watching YouTube videos alone, so this is your chance to get all the benefits of a private teacher–from the comfort of your home!"
Many Teachers will also take screenshots of previous lessons and reshare so your audience can feel the FOMO and join next time.
YouTube
Video Tips
YouTube subscribers are the most loyal of them all. In your next few videos, we recommend mentioning your Til private lessons or group classes.
First 60 seconds
Video Inspiration: "If you're a beginner guitarist and feel stuck then listen to this: I'm THRILLED to start teaching lessons on Til. These lessons are live and interactive, so you can ask questions, get guided learning, and stay motivated to keep getting better. If you can't join live, that's fine too because everything is recorded and available to replay after. Use the link in the description below!"
Mid-roll shoutout
Mentioning your lessons in the middle of videos are another great time to catch the interest of more students:
Video Inspiration: "Okay guys, here's the thing. If you really want to get good at [topic of this video] and achieve your goals–whether that's playing a song you love, jam with friends, or just reaching the next level–you should consider taking private lessons with me on Til. Watching YouTube is great, but lessons with a real person are really going to give you the feedback and structure you need to make progress, fast. The good news is I just started teaching video chat guitar lessons on Til, so you can learn directly with me no matter where in the world you live. It's super easy to sign up, there's a link in the description of this video or go to Til.co. I'll see you there!
Link in Description & Pinned Comment
If you have videos that continue to get a lot of views, update the first line of the description or add a pinned comment with a link to your Til lessons or group class.
Community Posts
Community posts are underutilized on YouTube and work incredibly well. Tell your subscribers they can now learn from you on Til. Share the topics you can help them with, and don't forget to include a link!
TikTok
The TikTok algorithm promotes people who post consistently and use trending sounds. Because most views on TikTok come from people who don't follow you, you'll need to post often with a mention of your "guitar lessons" in the first line of the video description or as a text overlay to the video.
Email List
If you have an email list, we recommend adding to your signature and sending dedicated announcements in the lead up to your first class, and every week's live after that.
Til Brand Assets
If you'd like to use the Til brand in your posts, you can access brand assets here:
Til